From ICP to Inbox in 10-15 Hours

A proven 6-phase system to build your automated lead generation engine

1

Discovery

1-2 hours
🎯
  • ICP definition and target criteria
  • Messaging angles and value prop alignment
  • Tool and channel selection
  • Campaign strategy and goal setting
Strategy Session ICP Workshop
2

Data Build

2-4 hours
🗄️
  • Clay table setup and workflow design
  • Source selection and integration
  • Initial prospect list creation
  • Data validation and cleanup
Clay Apollo LinkedIn Sales Nav Google Maps
3

Enrichment

2-3 hours
⚡
  • Email waterfall setup (Apollo → FindyMail → BetterContact)
  • LinkedIn URLs and company data enrichment
  • Signal detection (hiring, funding, tech stack)
  • Contact verification and scoring
Apollo FindyMail BetterContact Clay Enrichment
4

AI Scoring

2-3 hours
🤖
  • Fit scoring based on ICP criteria
  • Pain point analysis and detection
  • Personalization variable generation
  • Priority segmentation and routing
Claude AI GPT-4 Clay AI
5

Sequence Setup

3-4 hours
✉️
  • Copy creation for email and LinkedIn
  • Campaign setup in Instantly or Smartlead
  • Domain warmup and deliverability configuration
  • A/B test variants and scheduling
Instantly Smartlead LinkedIn
6

Launch & Optimize

Ongoing
🚀
  • Campaign monitoring and performance tracking
  • Reply handling and qualification support
  • A/B testing and continuous iteration
  • Monthly strategy reviews and optimization
Analytics Dashboard CRM Integration

Total Investment

⏱️
10-15 hours
Initial Setup
🔄
~5 hours/week
Ongoing Management
📈
Within 2 weeks
First Qualified Leads

Ready to build your automated lead generation engine?

Start Your Build